Cannes Lions
FRAME 48, Los Angeles / MULTIPLE SCLEROSIS SOCIETY / 2019
Overview
Entries
Credits
Background
Multiple sclerosis (MS) is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body.
Execution
We Believe offers a glimpse into the strength, perseverance, and teamwork required to live a life impacted by Multiple Sclerosis. Individuals diagnosed with MS take us through a variety of abstract vignettes that recreate moments of their everyday lives - moments we can all relate to. We Believe is a call to action, a battle cry, a manifesto of what the Multiple Sclerosis community stands for. There is strength in numbers.
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