To reach this dual audience we created the engaging web film "The Conductor" which is based on three pillars of hip hop's pillars; The B-Boy/Girl; Graffiti and the DJ in order to raise awareness for the need to preserve and honor the classics of hip hop. - The museum website and You Tube were used in concert. "The Conductor" ran on You Tube and was used to drive traffic to the museum website.

In 2 months "The Conductor" received 6,000 views on You Tube and was the direct cause of several very promising meetings with 2 major brands which may lead to corporate sponsorship.