To humanize the crisis, NSC turned data into faces—engraving the faces of the 22,000 moms, dads, sons, and daughters that die each year from prescription opioid overdoses onto 22,000 pills. These pills formed a powerful installation, a memorial that told stories on an individual level, painted a picture of the lives lost, and put a face to the problem.

A new pill was added to the memorial every 24 minutes, to dramatize another statistic; how often a person dies of a prescription opioid overdose. Visitors could add their own data in person and online by adding their lost loved ones to the memorial.

NSC helped provoke action by sending Warn Me Labels—free insurance card stickers to prompt conversation with medical professionals—to small businesses, large corporations and doctors nationwide.

A powerful installation turned data into faces, featuring 22,000 pills, each engraved with the face of someone who died last year from a prescription opioid overdose. Their stories were told within the installation and on a dedicated website. A new pill was added to the memorial every 24 minutes, to dramatize how often a person dies of a prescription opioid overdose. Visitors could participate both in person and online by adding their lost loved ones’ story to the memorial.

Local out of home, digital and social media drove attendance while national media spread the word through news coverage, radio interviews, op-eds, and original video content online. Influencers joined in, sharing the message on social, in blogs, and news opinion pieces.

NSC helped provoke action by sending Warn Me Labels—free insurance card stickers to prompt conversation with medical professionals—to small businesses, large corporations and doctors nationwide.

Prescribed to Death sparked a national conversation about the prescription opioid problem in the US. The campaign garnered 2,455,606,809+ earned impressions to date, 12,990,351+ video views and a 2,017% increase in shared Facebook impressions.

Through earned PR alone, 15 cities hardest hit by the crisis heard about the memorial and asked to host it. The White House was so moved that they brought it to Washington DC, hosting it on the National Mall. In a divisive political climate, the campaign united both parties, with prominent leaders of both visiting the memorial.

The campaign established NSC as a leader in the fight against prescription opioid overdoses. Conversation about NSC grew by 891% on the days of the memorial and 3663% when the DC memorial was announced.

Most importantly, the campaign inspired a new behavior. With 1,021,000+ Warn Me Labels distributed, Prescribed To Death sparked potentially life-saving conversations with medical professionals nationwide.