In September 2010, NBC News launched an unprecedented weeklong event examining the state of education in America with:- Dedicated week of national broadcast/digital coverage (100+ hours) across all NBC News platforms, including a live opening interview with President Obama.- Three-day summit at Rockefeller Center in NYC convening 300+ leaders in education, government, and business with teachers, parents and students.- Public-facing “Learning Plaza” interactive experience that explored some of the most innovative aspects of American education.- Robust web/digital tools including school-by-school report cards showing standardised test scores for every school in the country.

Largest-ever national conversation on education - led by NBC Journalists Tom Brokaw, Brian Williams, Matt Lauer, and others.

53million TV viewers, 7million+ viewers for LIVE opening with President Obama. 1,300 news stories; 100+ hours of video content.

Active participants included Secretary of Education, Colin Powell, Governors and leading politicians.Teacher Town Hall: largest-ever national conversation with teachers. 774,000 tuned-in to MSNBCMajor Announcements: Mark Zuckerberg’s $100million Grant; Mayor Bloomberg’s $36million Teacher Incentive Fund; Department of Education’s TEACH initiative.Secured $10million in sponsorships and $6million in ad-buys including University of Phoenix, American Express, Bill and Melinda Gates Foundation.