Snow falls in winter, melts, and becomes Minami Alps Mineral Water. We developed visual content for the Double Flap that takes the viewer on a journey through the best aspects of the water, one after another. In particular, we gained maximum impact through the use of an optical illusion, in which the Minami Alps mountains transform into delicious-looking water.

This ad took up three newspaper pages in total, but its impact far surpassed the fees incurred. We feel that we enjoyed effects equivalent to all thirty-two pages of a newspaper being used for advertising.