Cannes Lions
BALDWIN &, Raleigh / BURT'S BEES / 2013
Overview
Entries
Credits
Description
To celebrate Earth Day, we collaborated with composer/genius Diego Stocco to create a one-of-a-kind all-natural musical experience. All the sounds you hear in the piece were created in real-time using instruments provided by Mother Nature herself. No sampling was used. These are the same ingredients used in making the Burt's Bees products you love to love.
Execution
This is original music created by Diego Stocco, played using ingredients from different Burt's Bees 100% Natural products.
Outcome
The Results:
Though many other factors contribute to a launch, Intense hydration is one of the most successful launches in Burt’s Bees history.
Campaign Coupon Redemption: 42.96%
(Over 7x higher than the industry standard)
PR Impressions: 13,022,692.
Water saved for the community: 23,845 liters per year.
Hydrated skin. Hydrated gardens.
Just another day at Burt's Bees.
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