Cannes Lions

NATURE PRSERVATION CHARITY

OGILVY & MATHER, New Delhi / WORLD WILDLIFE FUND (WWF) / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The event was an auction of wildlife posters. Consumers would be loath to spend the money kept aside for shopping to support WWF. The promotion therefore, had to be deceptive enough to lure Christmas shoppers into reading the posters. Thus, it was a conscious decision to design it like a typical Indian Christmas promo poster - lots of big starbursts, call-outs and usage of typical language used in promo ads.

Outcome

The who’s who of Delhi turned up for the event. Thereby giving it some much needed press coverage. The collections from the auction touched Rupees 700,000 - one of the highest in the history of WWF India for such an event. The event was such a huge success that it was planned that the same method of communication would be taken to other cities across India.

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