Cannes Lions

Nature Represented

MARURI GREY, Guayaquil / SAMBITO / 2018

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Overview

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Credits

Overview

Description

We created Nature Represented, an initiative that allows attorneys and law firms from across the world to choose from hundreds of Ecuadorian ecosystems and species and allocate pro-bono hours for their legal defense.

Execution

We developed a global recruitment campaign that enlisted lawyers and law firms form around the world into our website. Allowing them to choose from hundreds of ecosystems and species. We launched an integrated campaign with direct mailing, brochure, on site presentations and social media to raise awareness of the initiative and recruit lawyers and law firms.

Outcome

Today, Ecuador has become a massive contributor to the United Nations Global Sustainability Development Goals.

Ranked #1 Country in Latin America in marine sites completely protected.

49% reduction of deforested areas, the highest in Latin America.

Ecuador is one of the Top 3 countries in Latin America in reductions of CO2 Emissions from energy.

3850 lawyers have donated more than $202 million worth of pro-bono hours.

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