The briefing was simple. Let the world know that everybody's favorite Star Wars voices are available for TomTom devices. In the first of 2 movies, we see Darth Vader struggling in a sound-studio to give the right driving instructions. Try as he might, he is not able to and has to resort to more dastardly tactics.The ad was part of a campaign which included 1 other viral featuring Master Yoda in the same recording studio, and a game in which you could use 'the Force' to interact with a TomTom device through augmented reality.We tried to explain the product in the most logical, natural and entertaining way possible, and by simply showing how it was made. Nothing is more compelling and funny than watching the Dark Lord struggle with this tiresome and pedestrian task.