Cannes Lions

NBA GAME

FREESTYLE INTERACTIVE, San Francisco / EA GAMES / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

Our challenge was to reinvigorate an EA SPORTS franchise that was in a declining basketball gaming market. We needed to speak to NBA LIVE’s largest and core audience to convince them that this year’s features could elevate the game to a whole new level. In order to bring this concept to life, we utilised an interactive, multi-video unit to show off the visually amazing game play. In addition, we created a tandem unit that literally had five players floating high above the earth. Users pulled the players down from the top of the ad to view their respective videos.

Similar Campaigns

12 items

“Yeah that’s where sports and art combine, as far as I’m concerned.” - Ted Lasso

ELECTRONIC ARTS (EA), Burnaby

“Yeah that’s where sports and art combine, as far as I’m concerned.” - Ted Lasso

2023, EA GAMES

(opens in a new tab)