Dubai Lynx
TAREK NOUR ADVERTISING, Cairo / NATIONAL BANK OF EGYPT / 2022
Overview
Entries
Credits
Execution
The film tells a tale of an elderly couple whose car broke down out of town in a rural area with
no ATMs in sight. The couple are in need of a tow truck, but neither of them have any cash on
them to pay for the service. They keep asking one another to do something about it and try to
search for cash, to which they respond with idioms indicating they are helpless. Each idiom is
then acted out literally in a sarcastic way, until they discover they can withdraw cash from a
POS in a gas station on the road.
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