Cannes Lions
KINETIC SINGAPORE, Singapore / NEON SOUND / 2013
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Dedicated to Neon, an audio collective and studio, the website is as colourful and absorbing as the studio's identity and creativity. Beyond conventional point and click, Neon offers colour and sound as ways to navigate the website, transporting users through Neon's works and unique DNA. While the mic singles out the user’s unique sounds and mirrors the effect in kind, the website reacts to the predominant colours the webcam captures. Hence, an ever-changing user experience. This positions neon beyond its natural element of sound and as a partner to the colourful imagery of video and visual content in every project.
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