There are many irritating links that are posted on your Facebook wall particularly the recent splurge of spam links.Our idea was to use an advertising device that has never been used before - Facebook comments. When any of our Facebook members got spammed we commented below that post.For example if Anita, one of our members got a spam which claimed that if she clicked on that link she would get a free IPAD, we commented below that post saying, "We cant protect this wall, but with Nerolac Healthy Home Paints, protect any other wall".

Not only did we take a innovative leap in a category (digital), which has been highly untapped by other players in the paint market, but we also managed to do the whole campaign at a total cost of Rs. 0.

Result: The word spread not only amongst our existing members on Facebook which it was intended for, but also other Facebook users. There was a 28% increase in members with our total number reaching 40062. More than 10000 hits on our company website, and above 5000 inquiries for the product.