Cannes Lions

NESCAFÉ STAND-UP

McCANN WORLDGROUP INDIA, Mumbai / NESTLE / 2015

Film
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Overview

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OVERVIEW

Description

A stand-up opens on stage: The biggest st…strength of a st…stammering comedian is s..s..s..s..suspense.

The audience is hooked.

As he continues his story on stage, we catch glimpses of his past:

He gets stuck during an audition. The judges look bored.

He takes his cue and leaves.

Backstage, he takes out his frustration on a trashcan.

Day after day (over numerous cups of Nescafé), we watch him try things to overcome his stammer.

We feel his pain but also see his resilience.

One morning, while waiting for his sluggish internet connection, something clicks.

Next time he gets stuck, he tells his friends: It takes time to b…b…b…buffer.

His friends laugh.

We watch him turn his weakness into his strength. He works his stammering into his jokes.

He tests his new material on various people. It works.

Back on stage:

He tips his hat to the one that was with him throughout: Thank God for coffee. It kept me going… and it kept you awake.

The audience applauds. He ends his preamble and launches into the main act with: Let’s get started.

We see a piping hot cup of Nescafé resting on a stool.

It all starts with a Nescafé.

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