The campaign invited the target to send their “launching” video of the new Nescau 2.0 to the Nescau web site. The promise was that it could become the brand’s next TV commercial. All of the ads called consumers of the web site. And Nestlé was the first brand in Latin America to have a brand channel on YouTube.

- 300 videos received within 2 months.- 20 million cans of Nescau 2.0 consumed.- Share increase from 41% to 45%.- Third TV Spot most remembered in Brazil with 50% less effort in media than the big brands.- Comments left on WebNews and Blogs.