At each new point of sale’s opening, Nespresso develops a new publicity event set that integrates posters, signage, printings, all targeted to customers members and prospective customers.

The 'Unlimited' campaign highlights the Nespresso’s icon capsule, a concentration of taste and emotion, central of the publicity event.

A new vital energy for the brand, the capsule that is gifted with a power of creation, unlimited creation; it increases itself endlessly in order to form a constellation in a never-ending movement.