Cannes Lions
CARRÉ NOIR, Suresnes / NESPRESSO / 2010
Overview
Entries
Credits
Description
At each new point of sale’s opening, Nespresso develops a new publicity event set that integrates posters, signage, printings, all targeted to customers members and prospective customers.
Execution
The 'Unlimited' campaign highlights the Nespresso’s icon capsule, a concentration of taste and emotion, central of the publicity event.
Outcome
A new vital energy for the brand, the capsule that is gifted with a power of creation, unlimited creation; it increases itself endlessly in order to form a constellation in a never-ending movement.
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12 items