Cannes Lions

NESQUIK CHOCOLATE DRINK

TRIBAL DDB, Milan / NESTLE / 2007

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Objectives:- Talk to children and create relationships; involve mothers and obtain their loyalty; assure them about the nutritional properties of the product.- Marketing media for promotions, contests, special initiatives and support for offline activities.Solution: website for mothers and children with product presentation, promos, expert advise and "Quicky World", where children can have FUN creating an avatar, personalising their own bedroom and discovering outside worlds. A square is the gate to the dinosaurs island and to the planetarium (space world). All current and new worlds conform to three objectives: educational, fun, interactive.

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