FAST is a new line of products with a personality that is as free as its own target. There are no rules for consuming FAST. Its products are to go, easy to carry, to kill hunger that strikes all of a sudden, anytime and anywhere.

We created an identity based on music, rhythm, fun and street art. This way, we presented a brand that is always in motion, just like its target.

The FAST products where sold out in the majority of the big Brazilian distributors as soon as they got to the market. In 3 months we achieved a selling goal stipulated for 6 months.