Cannes Lions

NESTLE SHARE YOUR GOODNESS

McCANN WORLDGROUP INDIA, Mumbai / NESTLE / 2014

Film
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The central idea of the film is how the goodness shared over food douses sibling rivalry between the only child in a family and the just brought adopted child beautifully. One nuance that increased the popularity of the film manifold was the depiction of the adopted child from the North Eastern part of India. In a conservative country like India, it was lapped up by millions and millions of audiences as a very fresh and progressive thought. Thereby also giving brand Nestle a very pan India and inclusive feel - a true demonstration of our belief in sharing goodness over food.

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