Several artistic chairs were made from materials like paper, cardboard, transparency and aluminum foil. While they look inviting, they are meant to ward off women who are not as slim as they should be as these chairs can only support light weights. A reserved sign that reads ‘Reserved for drinkers of NESVITA Non Fat Milk Powder.’ is placed on the chair to dramatise the slimming benefit of this drink.. Further information on the product is placed nearby the fragile chair.

This promo has successfully engaged passers-by in the various locations where the idea has been implemented. The idea is now being translated into magazine advertisements.