Netflix choose 10 independent movies to compete for the Netflix Award. We built a unique trophy for the award built with Arduino technology. Voting was done through a Facebook App and Twitter. Every time users voted on a movie, the corresponding award lit-up and the total voting score of the film would be reflected on the app.

The award ceremony took place during the Kinoforum Festival of Cinematography in Sao Paulo, which introduced Netflix into the local cinematography circuit. The winning film would become available around the world by becoming part of the Netflix global catalogue.

The Netflix Award received ample coverage in Brazlian media, reaching all major newspapers (Folha, Estadão and O Globo), the major weekly magazine (Veja) and one of the largest portals in Latin America (UOL), among others (R7, G1, Omelete). News also spread to other regions (Tribuna do Norte, A Tarde, Hoje em Dia) as well as Variety and the AFP newsagency.

Meanwhile, the Netflix Brazil Facebook page fan-base increased by 18% over 6 weeks. Facebook stats rose significantly across the board including mentions (12950%), Likes (177%), engaged users (158%), total reach (3646%) and organic reach (207538%).