The intersection of food and entertainment has long existed, and Netflix is the home of some of the biggest food titles including Nailed It!, Chef’s Table, Iron Chef, The Great British Baking Show and more. As another way for Netflix to create moments for its community to authentically connect with the titles they love, Netflix created NETFLIX BITES, the brand’s first-ever live experience in the food space, providing fans with an elevated, “screen to table” dining experience. The three month pop-up sought to provide an exclusive dining experience for locals, fans, and tourists alike, providing a one stop shop for delicious food and beverages (appetizers, main entrees, desserts, and cocktails) from the world-renowned Netflix drink masters and chefs.

Debuting in LA in June 2023, NETFLIX BITES featured acclaimed chefs and drink masters from the brand’s most popular titles. The menu featured a variety of offerings – from appetizers and pizza to main entrees, desserts and cocktails – each showing off the unique specialties and perspectives of fan-favorite chefs. Every menu item was crafted especially for the pop-up and highlighted each chef’s unique flair and latest recipes. In addition to traditional dining (brunch and dinner), NETFLIX BITES offered unique programming to further engage fans and chefs, including a Meet & Treat with Nadiya Hussain, a cooking class with Jacques Torres, and pizza making with Ann Kim. NETFLIX BITES was open 5-10pm daily. Every Saturday and Sunday, NETFLIX BITES also offered a brunch service with new menu items as a special opportunity for fans to try dishes from their favorite chefs. Reservations could easily be made on Resy or NetflixBites.com.

Netflix is always looking for unique ways to engage with customers outside of its streaming platform and provide new ways for fans to authentically connect with the shows they love. To do so, Netflix has opened various immersive experiences in major cities across the country so that fans can relive the shows they love in a new way. While NETFLIX BITES certainly appealed to fans of the brand’s most popular titles, it also doubled as a must-try dining experience for foodies, Angelenos, and tourists. The restaurant itself was designed to feel as though fans were dining inside their favorite shows thanks to colorful pillows, tables and chairs, plus murals of all the featured chefs on the walls. Described by the media as “a feast for the senses” NETFLIX BITES not only served photo-worthy food and beverages, but also offered a vibrant environment meant to be enjoyed amongst family and friends.

The Michelin star-studded menu was created exclusively for Los Angeles diners, highlighting each chef’s latest offerings. Reflective of the diversity of the chefs, the menu spanned from Southern BBQ to Asian Fusion, so that foodies could sample authentic cuisine exclusively developed for the BITES experience.

Featured chefs included:

-Curtis Stone, Iron Chef: Quest for an Iron Legend

-Rodney Scott, Chef’s Table: BBQ

-Dominique Crenn, Chef’s Table, Iron Chef: Quest for an Iron Legend

-Jacques Torres, Nailed It!

-Ming Tsai, Iron Chef: Quest for an Iron Legend

-Ann Kim, Chef's Table: Pizza

-Andrew Zimmern, Iron Chef: Quest for an Iron Legend

-Nadiya Hussain, Nadiya Bakes,

Featured Drink Masters included:

-Frankie Solarik

-Julie Reiner

-LP O'Brien

-Kate Gerwin

A few menu highlights included:

-Curtis Stone's game changing Dungeness Crab Curry from Iron Chef

-Ming Tsai's Steamed Shrimp Shumai with Truffle Puree from Iron Chef

NETFLIX BITES closed its doors in the fall of 2023. Throughout the course of its three month run, the pop-up has received a great response from the Los Angeles community and the media. The experience welcomed more than 18,000 visitors and saw over 2,000 pieces of coverage which generated over 17 billion impressions with glowing reviews in outlets like Variety, Observer, and Tasting Table.