Cannes Lions

NETWORK CALL TRANSFER

PALLA KOBLINGER_ PROXIMITY, Vienna / MOBILKOM / 2003

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Overview

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OVERVIEW

Description

A service that on first sight gains no or only little interest needs a communicative approach with high impact: e.g. an elegant box with a cardboard tie? That surprises and makes curious for the offer: real 'elegant' call transfers within your business–with NETWORK CALL TRANSFER: with the simple push of a button of your mobile phone no calls with your customers will be lost.

The main assets of the product are compared with styleful 'connecting variants' from the Simple- to the Windsor-knot. Slogan: With NETWORK CALL TRANSFER you can connect (=bind) calls in a new style. The unfolded tie serves as a reply card to ask for a sales rep who will bring a 'genuine' designer tie.

Outcome

5.6% response – the given benchmark has been exceeded by 80%.Break even already after only three to four months.

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