Cannes Lions
WUNDERMAN, Dubai / MICROSOFT / 2007
Overview
Entries
Credits
Description
Security is a major concern for IT professionals in medium to large enterprises. They’re responsible for ensuring that systems don’t crash and no data is lost due to viruses etc.
The task was to remind them about the importance of network security and how Microsoft products guarantee security of data, ensuring complete peace of mind. Fact is, they are aware of data loss but somehow feel that it won’t happen to them. So we created an email which actually disappeared in bits, right in front of their eyes - demonstrating how their data was at risk at all times.
Similar Campaigns
12 items