Cannes Lions
IRIS WORLDWIDE, Sao Paulo / NEVE / 2017
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With a split screen interactive film we compare the reality of two brazilian children - one middle class and one poor. We follow them through their normal day and see that, their daily activities are similar however their conditions are very different. Both children go to school, play football and hang out with their friends, but, at the end of the day, one has a bathroom and the other does not. It is a sad truth: half of Brazilians do not have access to proper sanitation. It’s time we do something about this situation.
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