Cannes Lions

NEVER AGAIN.

Y&R BUDAPEST, Budapest / HOLOCAUST MEMORIAL CENTER / 2014

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Overview

Entries

Credits

Overview

Execution

We created an installation of an empty citylight box filled with contemporary shoes – both kids’ and adults’. The result is a food for thought. If Hungarian people just stop and think about it for a minute, the project is successful.

Outcome

-More visitors at the Memorial Center

-Lots of media coverage

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