Cannes Lions
NEVER AGAIN.
Y&R BUDAPEST, Budapest / HOLOCAUST MEMORIAL CENTER / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
We created an installation of an empty citylight box filled with contemporary shoes – both kids’ and adults’. The result is a food for thought. If Hungarian people just stop and think about it for a minute, the project is successful.
Outcome
-More visitors at the Memorial Center
-Lots of media coverage
