Eurobest

Never Alone

AMVBBDO, London / DIAEGO / 2016

Awards:

1 Shortlisted Eurobest
Film
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Overview

Entries

Credits

OVERVIEW

Background

Guinness weren’t an official Rugby World Cup sponsor and risked not being the brand most associated with it. The objective was to win the battle of the advertisers not through media spend, but connecting with their audience emotionally.

Execution

In a powerful online documentary, Gareth describes the time in his life when he game out as gay to his team. For a mainstream brand like Guinness to give Gareth a platform to talk about an issue that was important for him and our society was a huge step forward culturally.

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