Cannes Lions

Never let the two meet

OGILVY CAPE TOWN / VOLKSWAGEN / 2019

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Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

There are some things that shouldn’t meet.

Cars at an intersection, toothpaste and orange juice, socks and sandals.

Fortunately, the new Volkswagen Crafter comes with automatic emergency braking.

To demonstrate this, we’ve created a playful campaign that shows things in life that are better left apart.

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