Spikes Asia

Never Stop Playing

BIG SYNC MUSIC, London / UNILEVER / 2017

Case Film

Overview

Entries

Credits

Overview

Background

The creative agency wanted to use the song 'These Boots Are Made for Walkin'' to soundtrack their new Magnum TV and digital campaign called Never Stop Playing.

The famous song (written by Lee Hazlewood) was originally recorded by Nancy Sinatra but the music brief from the agency was to modernise the track to make it more relevant to the millennial market.

Execution

Countries have regionalised the main global film edit however the international appeal of the song has meant that although the visuals may be adapted to suit different regions, and different product variations, the song has been used in all the campaigns that have rolled out so far throughout Asian countries from April 2017.

The recording is licensed for all forms of TV, cinema, all forms of digital, BTS, PR, Events

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