Cannes Lions
PONCE , Buenos Aires / MERCADO LIBRE / 2016
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Dante is only 10 years old, and as every child, he has a platonic love: Bianca.
Sad because her boyfriend is the most popular boy in school, our character starts a plan with his elder brother to impress the girl: he buys a hundred teddy bears in MercadoLibre.com to bungee jump on them in order to catch the biggest teddy bear for her.
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