Cannes Lions

#neveragain

TBWA\SANTIAGO MANGADA PUNO, Makati City / TBWA / 2016

Digital Proof JPG

Overview

Entries

Credits

Overview

Description

This is an ad for TBWA Santiago Mangada Puno for Adobo Magazine's 10th Anniversary, which coincides with the Philippine Election season.

TBWA\SMP chose to disrupt the usual congratulatory ads to use this medium for something more pressing: to educate its young readers – the biggest voting bloc – to protect their civil liberties by electing the right candidate. Surveys indicate that the youth are supporting Bongbong Marcos, son of the former dictator, Ferdinand Marcos. This ad exposes the atrocities committed by the Marcoses under Martial Law to young people who simply exercised freedom of speech.

It was circulated by human rights groups in social media.

Similar Campaigns

12 items

3 Spikes Asia Awards
Journa-Rhythm

TBWA\HAKUHODO INC., Tokyo

Journa-Rhythm

2023, THE ASAHI SHIMBUN COMPANY

(opens in a new tab)