Cannes Lions

NEW AUDI S3

CP PROXIMITY , Madrid / AUDI / 2007

Awards:

1 Shortlisted Cannes Lions
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Is it possible to transmit the potency of the new S3 through the movement of the mouse? Yes, if you let yourself go by the rhythm of your emotions.Based on the “In Crescendo” concept from the campaign of the new Audi S3, we created an email leading to a site in which user, through the movement and speed of the mouse, interacted with the animation and sound letting their emotions go.So, users would re-interpret a famous Mozart’s theme with the desired potency, so it would experience the “in crescendo” potency of new Audi S3.

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