Cannes Lions

NEW BEETLE

TRIBAL DDB, Barcelona / VOLKSWAGEN / 2008

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Some cars are made for special people, like the Volkswagen Beetle.When you interact with the banner you realize how nice the experience is.With this banner we want to transmit all the sensations and experiences that you can feel with this car. You feel freedom, happiness and the most important thing you feel is the sensation that you don’t need a car. You need a Beetle.

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