The aim of the “Special” was to stage the NBC in a real multimedia fashion, positioning the car as an attractive and unconventional automobile.

“Hello Sunshine”, the title of the Special (and current TV Spot) is the intro to the four main themes: “Style”, “Driving Pleasure”, “Freedom”, “Safety”. Instead of working their way through mountains of copy, users can experience the NBC through emotional snippets of information accompanied by enticing visuals.