The outdoor is an animated poster of 140 sqm building on the rain effect: the car has the top closed and it is raining on it. Every few minutes a sunshine effect starts, the rain stops and the top opens. The location (Milano Navigli) covers a trendy area crowded with bars and pubs. With the same trick - "closed and open top" - lenticular postcards were distributed in 2400 bars/pubs in 35 Italian cities.

The outdoor operation was backed with less than 4% of the total budget. A part from its visibility "live", it enjoyed great press return, in particular on advertising magazines that cover a highly potential target for New Beetle Cabrio. The installation will be reused in Rome in 2004.