Canal+ is a popular French TV channel whose trademark is its offbeat humour, often with a touch of insolence, and its unexpected look at current events. So when Canal+ launched its website, it had to find a way to both convey the Canal+ spirit and show the advantages of its presence on the Internet (interactivity, proximity and innovation). Its online campaign therefore had to show that the best of Canal+, embodied by the channel’s most popular TV presenters, is now on the Internet and that we can interact with them by tickling them.