Cannes Lions
NEW CHITOSE AIRPORT TERMINAL
TUGBOAT, Tokyo / HOKKAIDO AIRPORT TERMINAL CO. / 2013
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Overview
Entries
Credits
Overview
Description
Maximize the awareness of the new fresh airport.
Execution
The campaign was to establish the airport as a one of a kind airport.
Outcome
The communication was aimed at 18m annual airport users, to help keep the airport as the 3rd most popular one in the nation.
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