Create an invite for the new show while overcoming the logistic issue of the multiple key influencer targets (eg Cirque VIP, MGM Grand VIP, media, celebrities, etc).

Invite would take on KÀ’s visual identity while promptly communicating the show’s positioning. Degree of exclusivity, information relevancy and personalisation of the mailing with benefits specific to each target were also parameters to take into account in order to overcome the "exclusivity/inclusivity" problem (eg Why does this person receive a VIP status and not me?) of multiple targets. In all, eleven executions of the invite were created.

The response rate for the premiere was an outstanding 24%, considering this was a Vegas show and the majority of key influencers, who struggle with demanding schedules, did not reside in Las Vegas. Hockey legend Wayne Gretzky, blonde bombshell Pamela Anderson and ad-guru Phil Meunier were among these key influencers.