Film shows the passionate relationship the consumer has with the car. From the moment he turns it on, the owner

of the Corolla starts to listen to the romantic classic “For once in my life”. From this moment on, everything he sees during his journey is actually how he feels while driving his new car: everything is perfect and wonderful, as if the world were conspiring in his favor.

Impact on the social media sites + earned media + increased anticipation for the release.

Brings the brand closer to the younger and more modern consumer.

High impact on social media sites, increase in views in the Toyota site and test drives at the dealerships.

Increase of 257% in the Corolla site traffic.

More than 500,000 people impacted.

A 900% increase in test drives.

8,000 people in the waiting line for the new car.