Cannes Lions

New HUAWEI Explorer Spirit Video

SHANGHAI YUANGUANG ADVERTISING PRODUCTION / HUAWEI / 2017

Film
Demo Film
Demo Film

Overview

Entries

Credits

Overview

Description

By showing the different pieces of explorer’s stories, this film aim to show the spirit of explorers, which is also the soul of HUAWEI’s culture. From the lonely walker heading his way in an endless desert, almost lost his way in the depopulated zone, to Galileo the first man who start to locate the earth in solar system; from the mathematician Shannon fighting to find the way to improve the modern communication system, to the LIGO lab which finally success to detect the gravitational wave last year; from the rocket launch to send human to the universe, to the space station we see the space plant grows; from future’s artificial intelligent cooperate with human on the unfamiliar planet to the deeper universe we see some new cells are forming to life. All of these pieces are presenting human’s spirit of exploration will finally leads the way to find the solution.

Execution

In this film, we need to combine the real historical celebrity with the high-tech scenes, some of which haven’t happen yet. Trying to put a bit of documentary film style into this film, we did a lot of research to rebuild the correct set up for Galileo and Shannon, both production design and wardrobe, and of course the talent casting. Even for the details, we looked into the real drawings from Galileo and formulas from Shannon, to simulate them in our film. To creative something surreal or things from the future, we build the robot and the black hole in CG, also by looking into lots of references, to make it suit for our film.

1. In the explorer part, we have made the effect of stone pillars in the wilderness. The material, light and shadow of stone pillars are not only match the ground material and the environment, but also create an unusual spectacle.

2. We shot the Galileo and the inner capsule part in studio. The stars background were made by photo synthesis. So that the starry sky match the night atmosphere of Galileo, as well as the space outside the universe effect;

3. We shot the astronauts of Robot part in studio. The use of special effects produced a robot and the background of the rocks and stars, so that it matches the real shot of the screen.

Outcome

In this film, we need to combine the real historical celebrity with the high-tech scenes, some of which haven’t happen yet. Trying to put a bit of documentary film style into this film, we did a lot of research to rebuild the correct set up for Galileo and Shannon, both production design and wardrobe, and of course the talent casting. Even for the details, we looked into the real drawings from Galileo and formulas from Shannon, to simulate them in our film. To creative something surreal or things from the future, we build the robot and the black hole in CG, also by looking into lots of references, to make it suit for our film.

Similar Campaigns

12 items

Hey Google Turn It Up: Google Nest Audio Sessions and The Voice

PHD, New york

Hey Google Turn It Up: Google Nest Audio Sessions and The Voice

2021, GOOGLE

(opens in a new tab)