Cannes Lions

NEW KA

WUNDERMAN , Cologne / FORD / 2010

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Overview

Entries

Credits

Overview

Execution

Become the Candy-Girl No. 5! "Candy-Girls" is a popular webisode launched on the social community platform www.myspace.com. The show features 4 young, cheeky, networked women living in Berlin. Before the start of the next season Ford did stage a 6 week-long webcasting. By user vote, 4 favourites were nominated to compete in a final live-casting.

This is actually the first time ever a community has selected an actor to be part of a real show! Best supporting act: the Ford Ka.

Outcome

Campaign total reach: 232,509,396 contactsEpisode-call: over 750,000 timesMySpace profile Ford Ka: 1,976 friends, 450 posted commentsPR: The video content alone has generated more than 90,000 views

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2021, FORD

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