Cannes Lions
TBWA\WIEN WERBEAGENTUR, Vienna / NISSAN / 2003
Overview
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Description
An invitation containing white cotton gloves, which was placed on the employee's desk the night before the event. So, when the employees came to work in the morning, they found the invitation and were surprised, opened it, and read about what was going to happen. Then they met in the entrance hall to experience the new Nissan Micra by touching it carefully and softly with the white gloves.
Outcome
The event was a great success: 100 people were actually wearing the white gloves. The whole staff was surprised, participated in the event and had great fun getting in touch and experiencing the car together.
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