The special for the powerful Mini Cooper S is incredible: a Mini driver has caught a great white shark - with the aid of a mannequin and, naturally, his Mini Cooper S. The shark hunter proudly shows off his catch in the TV studio, accompanied by the Mini in all its splendour. As in the Mini Cooper Special, the backdrop is lively, full of unexpected situations and also features protagonists who perform independently of any user interaction. A very successful online launch campaign that increases the number of visitors and the retention period on the Mini websites is significant. The specials were rolled out into 25 markets.