The event and the TVCs expressed the attitude of Nissan by representing the actual people who have made SHIFT_ . We broke through conventions and captivated an audience by portraying the culture and social structure of Japan which people and our competitors believe in and are confined with. Subsequently, the new models took over the message to elucidate specific SHIFT_ in each of the models.

All six models enjoyed good sales. New model sales in February gave a good impression of Nissan's revival, as four of its models were ranked among the top ten after an absence from this ranking of twenty years. After the SHIFT_ event, Nissan's presence remained at a higher level than that of Toyota, which actually placed more ads.