In Japan's business scene, the vertical structured society formed with the hierarchy still remains strong. Using vertical screen as a metaphor, ironically depict New Smart Business Person’s smart relationship with work and his boss in vertically structured society. A light interaction of “one smart day” with the boss who sits next did not use CGI. All shot in studio with office set built 90 degree sideways. Like a trick art, revealing the secret at the end of the film makes the audience wants to watch it over and over.

This promotion is uploaded through KIRIN’s official account of Twitter (354,706 follower), Facebook (246,295 Likes), and YouTube (16,104 channel subscription) from October 31st 2016. (Data: As of April 13th, 2017)

The new vertical style movie with its surprise ending received a lot of attention in various media and has created a new custom of young business people taking smart tea breaks throughout Japan.