Cannes Lions
FCB NEW ZEALAND, Auckland / FOODSTUFFS / 2003
Overview
Entries
Credits
Description
The "How Fresh do you want it campaign" for New World Supermarkets was created to highlight the fresh food offering available from the Supermarket chain. In 'Chicken', we see an unassuming bird about to be caught in an old-fashioned trap, made from a supermarket trolley.
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