Cannes Lions

NEW YEAR CARD PROMOTION

PUBLICIS, Warsaw / UNICEF / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

The New Year Card spread instantly through email, Twitter, Facebook. It was commented on all major advertising sites and blogs. It reached the radio. People in the industry still recall some of the sins in conversations. Thousands of people visited the calculator. On top of that, we managed to transmute advertising sins into something good. The donated money helped to feed hundreds of children on Sri Lanka.

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