We had a challenge- how do we call attention to the ideals of a liberal and leftist weekly Newspaper- WOZ Die Wochenzeitung, whilst the media is all over the crisis ridden major bank UBS and the whole financial debacle?The bold action plan: for every new WOZ subscription, WOZ Newspaper will buy one of UBS shares. As soon as the leftist Newspaper holds the majority of shares needed (the equivalent of 1,036 subscriptions)- they will turn the crisis-ridden dump into a decent bank.At UBS general annual meeting with shareholders, giveaways in form of T-shirts, Cards for Free, Posters were given out putting the unfriendly take-over in everybody’s face, and having media broadly cover the story. Furthermore, we created a YouTube Film, Website, Countdown posters being updated daily on the actual needed numbers of subscriptions until take-over, Press/Media echo national and international on the take-over.The campaign generated awareness, sympathy and the wish to change something about the whole situation, this was noticeable by the fact that 11 shares of the bank were donated to WOZ by donators, with not wanting anything in return. The campaign was well received by the media, as well as the YouTube Video which circulated all over the internet and was shown by different online news portals.

At the UBS general annual meeting with shareholders, give-aways in form of T-shirts, Cards for Free, Posters were given out putting the unfriendly take-over in everybody's face and having media broadly cover the story. Further YouTube-Film, Website, Countdown-Posters being updated daily on the actual needed numbers of subscriptions until take-over, Press/Media echo national and international on the take-over.

The idea touched a nerve, and is at the spirit of time, with the whole financial crisis going on. It generated awareness, sympathy and the wish to change something about the whole situation. This was noticeable by the fact that 11 shares of the bank were donated to WOZ by donators not wanting anything in return.Response:11 shares of the bank were donated to WOZ by donators – this shows that the target group was willing to support even without reward.

The campaign was well received by the media, as well as the YouTube Video which was circulated all over the internet and was shown by different online news portals.Here are the link URLs for YouTube, Website and Blogs:YouTube: http://www.youtube.com/watch?v=j8kPxuW1G2I&eurl=http://wozkauftubs.chWebsite: http://www.wozkauftubs.ch