OEKOPOOL sent out a special giveaway: the trash bag for the giveaways of the competitors. The information about OEKOPOOL was printed straight on the bag, including the telephone number of the publishing director.When the bag was full, the publishing director himself came by to pick up the giveaway garbage and took it to the biggest Swiss waste collection depot to be disposed of in an eco- friendly way.

Through the mailing campaign and the resulting personal contacts, Oekopool’s advertising volume rose by +52% over the previous year.

Several major customers placed an ad with Oekopool for the first time in 2010.Please watch the case movie.