Cannes Lions
TYO INC., Tokyo / THE YOMIURI SHIMBUN / 2009
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Yomiuri Newspaper is an official press partner of JOC, the Japan Olympic Committee. The TV commercial was intended to communicate this fact and at the same time show in an entertaining manner the tenacity and strong commitment with which Yomiuri reporters provide news to their readers.We received a very positive reaction from readers and a lot of praise from within the newspaper as well.
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