Cannes Lions

NEWSPAPER

TYO INC., Tokyo / THE YOMIURI SHIMBUN / 2009

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Yomiuri Newspaper is an official press partner of JOC, the Japan Olympic Committee. The TV commercial was intended to communicate this fact and at the same time show in an entertaining manner the tenacity and strong commitment with which Yomiuri reporters provide news to their readers.We received a very positive reaction from readers and a lot of praise from within the newspaper as well.

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2022, THE YOMIURI SHIMBUN

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